How it Works

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What Are the Responsibilities of a Fractional Biz Dev Strategist?

I take on the responsibilities of a full-time VP of Business Development, focused on your most critical growth and partnership initiatives. Typical areas of ownership include:

‍Architecting the AI Revenue Engine: Design and execute a cloud and AI go-to-market strategy that launches new revenue channels via AWS, Google Cloud, and Azure market places — leveraging GenAI services for faster adoption.‍
Securing High-Impact Deals: Structure and negotiate Strategic Agreements, OEM partnerships, and co-sell frameworks that deliver measurable top-line growth.‍
Ecosystem Management: Build, enable, and scale strategic technology and channel alliances to create sustainable, partner-driven revenue.‍
Operational Scalability: Implement the infrastructure, playbooks, and processes that ensure scalable, cost-efficient channel growth.‍
Advising Founders & Executives: Provide executive-level guidance on partnership strategy, organization design, and investor positioning — aligning business development to long-term enterprise value.

What Are the Benefits of Hiring a Fractional Biz Dev Strategist?

A Fractional Strategist delivers enterprise-grade leadership when you need it most — during moments of rapid change or high-growth opportunity. You’ll benefit most when:

You’re launching a new AI product or entering a new market and need fast, expert GTM execution.
You’re ready to monetize hyper scaler marketplaces (AWS, GCP, Azure) but lack in-house expertise.
You’ve secured funding and need proven leadership to meet partner-driven revenue goals.
Your VP of BizDev or Head of Partnerships has exited, and you need interim leadership to sustain momentum.

How Do I Know If I Need a Fractional Strategist?

Watch for these signals inside your organization:

You have partnerships — but no measurable, recurring revenue from them.
You lack an executive-led GTM strategy for cloud or AI channels.
You have a strong AI product — but no leader to land cornerstone enterprise clients.

If these sound familiar, a Fractional Strategist bridges the gap — driving execution and measurable outcomes quickly.

What’s Included in a Proposal or SOW?

After an initial discovery session, I provide a tailored Proposal or Statement of Work (SOW) to ensure alignment.
It typically includes:

‍Business Context & Objectives — The challenge and desired outcomes (e.g., “Launch to AWS Marketplace”).‍
Project Goals & Scope — Key initiatives and deliverables tied to success metrics.‍
Success Metrics — Quantifiable revenue or partnership outcomes.
Engagement Model — Duration, time commitment, and working cadence.
Compensation Model — Retainer or outcome-based pricing with clear milestones.

How Much Does a Fractional Biz Dev Strategist Cost?

Rates reflect 34 years of leadership experience at AWS, Google, and successful startups.

Growth Leadership Engagements (Recommended): 6-month commitment for full ownership of revenue outcomes, channel activation, and strategic deals.
Advisory or Pilot Engagements: Shorter, flexible models with lower weekly commitment — ideal for testing fit and scaling up as ROI is proven.

Compensation options include monthly retainers, milestone-based payments, or performance incentives.

Fractional Strategist vs. Freelancer

While neither is on your payroll, their function and scope are vastly different:

Freelancers typically handle discrete, task-based assignments with a narrow scope (e.g., one-off market research, drafting a pitch deck).‍
Fractional Strategists operate at the leadership level. They are brought in to drive impact, manage transformation, and have a broader mandate with accountability for major business outcomes.

Engagement Process

‍Discovery → We start with a focused strategy call to understand your business context, goals, and current growth challenges.
Deliverable: Clarity on your highest-priority outcomes and success metrics.‍
Strategy Design → I develop a Proposal or SOW— a tailored plan defining your GTM, partnership, and revenue acceleration strategy.
Deliverable: Strategic roadmap and execution plan.‍
Execution & Acceleration → Together, we execute the roadmap — from structuring deals and activating channels to building operational discipline.
Deliverable: Tangible results — new revenue, partnerships, and validated GTM models.‍
Review & Scale → We measure outcomes, refine strategy, and build repeatable systems for ongoing growth.
Deliverable: Sustained, scalable revenue momentum.

Do You Offer 1:1 Mentoring?

Yes — I offer focused mentoring sessions for Business Development, Partnerships, and Startup Growth. Perfect for founders or BD leaders seeking strategic clarity or GTM acceleration.

Book a Mentoring Session >

The Fractional Difference

You gain a full-cycle growth leader — one who moves seamlessly from strategy to deal-making to execution. All the strategic vision, partner influence, and operational excellence of a VP of Business Development — without the overhead of a full-time hire.

“Exponential growth doesn’t come from strategy alone — it comes from executing the right strategy faster than anyone else.”