Azul Strategy Services

Ready to Accelerate Your Growth? Let's Start the Climb Together

Hyperscaler & AI Revenue Acceleration

The Goal: Establish your cloud and AI marketplace presence (AWS, Google Cloud, Microsoft Azure) as a primary, high-growth revenue engine — with faster migration, faster monetization, and measurable return on your cloud and AI investments.

If your product or service is still evolving its Go-To-Market strategy within the hyperscaler ecosystem, this engagement is designed to help you move from experimentation to scalable co-sell success — quickly and predictably.

Strategic Deal Architecting: I structure multi-year Strategic Agreements—high-impact, mutual commitment deals that guarantee long-term value and predictable revenue. My experience is in structuring deals that result in tens of millions in partner-generated top-line revenue.
New High-Growth Channel Activation: I engineer the comprehensive strategy to make AWS, GCP, and Azure Marketplaces your most efficient sales engine, leveraging a deep understanding of co-sell mechanics and incentives for AI-focused solutions.
Competitive Differentiation: We develop new joint offerings and industry-specific sales plays by strategically integrating your solution with core hyperscaler services, including emerging GenAI services, resulting in AI revenue acceleration.

Strategic Alliance Scaling for AI Solutions

The Goal: Forge high-value, long-term alliances that create mutual success and critical market differentiation, specifically focused on scaling AI-driven revenue streams through Strategic Partnerships.

Scaling is impossible without a powerful partner ecosystem. I build the foundational agreements, value propositions, and operational processes that transform alliances into a robust, quantifiable revenue stream.

Alliance Ecosystems: I establish and scale partnerships with industry leaders that deliver significant, measurable revenue growth. This includes structuring deals that result in million-dollar alliance ecosystems.
Securing Foundational Partnerships: I architect strategic agreements that create structural advantages, like securing exclusive relationships for your AI platform to guarantee long-term partner adoption and market lock-in.
Co-Sell-Ready Channels: We design a clear, compelling Customer & Partner Value Proposition and Cloud GTM Strategy. This enables both your internal sales teams and strategic partners to move in unison, accelerating co-sell cycles and driving market adoption.

High-Impact AI Revenue Launch

The Goal: Launch, validate, and scale a new product, AI capability, or market segment that delivers immediate and scalable growth.

This engagement is designed for high-stakes growth opportunities — where speed, precision, and credibility matter most.

Cornerstone Customer Acquisition: Leveraging deep enterprise networks and co-founder experience, I help you identify, land, and validate your first cornerstone customers — ensuring proof points and logos that unlock future revenue.
Accelerated GTM & Revenue Execution: I apply proven playbooks from AWS, Google, and high-growth startups to drive early revenue traction within your first fiscal year — blending AI-driven targeting, sales automation, and optimized pricing models.
Operational Scalability: Working across teams, I implement scalable GTM systems, AI-enabled productivity tools, and process discipline that reduce cost of sales and COGS by 30–40% while positioning your organization for sustained growth.

The Fractional Difference

You gain a full-cycle growth leader — one who moves seamlessly from strategy to deal-making to execution. All the strategic vision, partner influence, and operational excellence of a VP of Business Development — without the overhead of a full-time hire.

“Exponential growth doesn’t come from strategy alone — it comes from executing the right strategy faster than anyone else.”